Chelsea’s Off-Field XI: Meet the Team Behind the Tweets

In today’s developing football environment, clubs cannot rely solely on on-field accomplishments and honors to win supporters. It is pretty important for the teams to have proper communication with the fans through their various content like – memes, banter, matchday posts and other engagement activities related to Chelsea FC. The work of the media team is more than just posting the scoreline. They look to create and strengthen their fanbase through interactive activities on social platforms.

Brains behind the Blues Social Media success

Peter Clare – Director of Entertainment:

Peter was brought into Chelsea in 2024. He was a strategic planner in the post-Abrahamovic era. Earlier he was an executive in IMG. Clare now leads Chelsea’s Entertainment Division, which includes social media, content video production and fan engagement. His vision is to make Chelsea’s digital voice as strong as the on-field brand.

Conor De Smith – Social Media Executive

Conor De Smith is currently working as the social media executive of Chelsea FC. Before joining Chelsea, he was a sports journalist at The Guardian and Sky Sports. He holds an NCTJ qualification as a reporter and graduated from De Montfort University. He brings flair to Chelsea’s everyday social strategy, from matchday tweets to viral content. Conor helps to regulate the club’s digital presence across digital platforms.

Alex Jones – Social Media Editor

Alex Jones is the Social Media Editor. He navigates and publishes the contents across Chelsea’s global platforms. He works with the designers and video editors to determine the voice of Chelsea stays sharp, fun and on-brand.

What do they actually do?

The admin’s work is way beyond just posting pictures. Their responsibilities lie in:

• Creating and Scheduling content calendars
• Engaging with fans
• Covering matches live
• Collaboration with marketing teams
• Track analytics
• Maintaining club’s voice

For all these reasons, fans are able to connect with Chelsea even better.

Fan reaction:

Fans reactions to the Chelsea Media activities are pretty mixed but mostly positive; where the traditionalists may feel it unethical and unprofessional, Chelsea fans and other football lovers love the tone and openly praise the memes, banter, matchday graphics and always positive attitude from the team.

Due to this high engagement, Chelsea has gotten the benefits through brand collaboration, fans engagement and through thorough teamwork, Chelsea has displayed their performance in the field of social media just as their performance on the field.

Conclusion

In the modern game, the voice of the club can be very impactful. For Chelsea, it’s young, bold and full of clarity and occasionally savage. With their activities, they bring life to the entertainment side of the beautiful game, which makes the game more attractive and consumable for the fans, whether as a Chelsea fan or a neutral fan, because these activities pull the emotions of the viewers and stick them to the regular activities of the club.