Something is shifting in the world of sports. A force that started quietly in a few markets is now weaving itself into football nights in Italy, NFL Sundays abroad, and even the fever of Formula 1 engines in Iberia. DAZN is not just buying rights, it’s building something far bigger.
Behind the screens, new tech hubs are rising, global deals are being inked, and streaming records are being shattered. But this isn’t just about technology or rights, it’s about how millions of fans are being drawn into a new ecosystem without even realizing how deep the transformation runs.
The question is no longer “What is DAZN?” but rather “What is DAZN becoming?”
Sports mean goosebumps, group chats, and that gut-tug when your team scores at 90+4’. DAZN has been busy re-engineering how those moments reach fans faster, broader, and more personal. In the last 12–18 months, the streamer has doubled down on global tech capacity, struck heavyweight rights deals, and delivered record audiences. This is the story of strategy meeting soul of a platform retooling sports broadcasting so fans feel closer than ever.
Scaling The Engine: India Becomes A Global Tech Heartbeat
In July 2025, DAZN opened India’s first dedicated sports-tech Global Capability Centre in Hyderabad its largest global hub with plans to hire 3,000+ specialists by 2026. The centre will drive end-to-end product, AI/ML, data, and live-ops innovation across DAZN’s markets crucial to handling big-match demand spikes without missing a beat. Source: Times of India, Analytics India Magazine
Club World Cup 2025 As A Live Tech Showcase
DAZN’s global coverage of the expanded FIFA Club World Cup 2025 was a watershed. The company partnered with MediaKind to deploy MK.IO, a cloud-native, elastic streaming stack across Azure regions to deliver low-latency, broadcast-grade video to 200+ markets. The production handled 100+ concurrent feeds and 26 match-feed variants per game, with live multilingual production in 17 languages—a scale that looked more like a satellite master control than a single OTT app.
Club World Cup 2025 was DAZN’s most ambitious global test yet. Matches featuring Real Madrid, Manchester City, and Al Ahly drew record-breaking peaks across Europe, MENA, and Asia. For millions of fans, it wasn’t just about watching it was about being part of a global sports festival. It proved that DAZN can carry football’s biggest stages without missing a heartbeat.
Source: TV Tech, Sports Video Group
Looking ahead: FIFA World Cup 2026 – The Next Global Frontier
The FIFA World Cup 2026, hosted across the USA, Canada, and Mexico, is set to be the largest ever with 48 teams, 104 matches, and an expected 5+ billion cumulative viewers worldwide.
While regional broadcasters (Fox, TelevisaUnivision, TSN, etc.) will hold domestic rights, DAZN is preparing to play a critical global role through shoulder content, highlights, and adjacent rights markets. Its NFL Game Pass playbook multi-language feeds, tailored billing, and global scalability provides a template for how DAZN could position itself as the digital companion to the World Cup. For fans in Asia-Pacific, Latin America, and Africa, DAZN may become the easiest gateway to World Cup content.
Source: FIFA
Rights Strategy: Go Global, Go Premium, Go Deep
1) Football First: Expanding The Serie A Footprint
DAZN has secured new Lega Serie A rights in major international markets, including plans to stream every match in the U.S., UK, and Ireland from 2025/26 (with local market nuances).
On DAZN Italy, total season viewership hit ~210 million in 2023/24, with multiple Derby fixtures crossing 2 million peak viewers.
2) The NFL Bet That’s Paying off: Game Pass International
In partnership with the NFL, DAZN distributes NFL Game Pass International in 200+ territories. By Super Bowl LIX, paid subscribers were up 23% YoY, with 95 million minutes streamed globally.
3) NHL Goes Worldwide
In 2025, DAZN struck a multiyear deal to become the exclusive global home of NHL.TV outside the U.S., Canada, and Nordics, starting 2025/26.
4) F1 Dominance in Iberia
DAZN will remain the exclusive F1 broadcaster in Spain through 2026 and took over Portugal’s F1 rights from 2025-27.
Source: Advanced Television, Tv Technology, Sports Pro, DAZN Group
A Legacy With Women’s Football: Visibility At Scale
DAZN’s global UWCL partnership (2021-2025) with YouTube gave women’s football unprecedented free-to-air reach, building a foundation for sponsor-driven growth. Millions tuned in across 30+ territories.
Connection That Outlives The Final Whistle
Ask any fan: it’s not just the stream. It’s the Sunday ritual with your dad, the text from a college friend in another country, the strangers celebrating in the same bar when your club pulls off the impossible.
DAZN’s expansion tech hubs, smarter delivery, bolder rights works if it protects those rituals. And with Club World Cup 2025 behind us and World Cup 2026 on the horizon, DAZN is positioning itself as the broadcaster that carries not only the games but also the heartbeat of global sport.
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Sagnik Banerjee